Gaetano Lo Presti

Gaetano Lo Presti is an Italian marketing scholar, consultant and entrepreneur. He was born in Messina, Italy, and is resident in Glasgow, United Kingdom. He holds a PhD in Marketing, an MBA, an MSc in Marketing, a BSc in Economics and a BA (Hons) in International Studies.

He founded the Contemporary Marketing approach, which combines artificial intelligence, data analysis and neuroscience in the study of markets and public communication. His consulting practice covers business and marketing strategy, institutional communication and defence-related advisory work for corporations, governments and political leaders.

As an expert consultant he contributed to international communication campaigns promoting COVID-19 vaccination and countering vaccine misinformation.

He is Chief Executive Officer of Lo Presti – Business & Marketing Strategies and founder and Research Director of the Lo Presti Institute of Research, Technology and Innovation, which conducts research on marketing, technology and innovation.